Buy this book, part two.

We’ve been visiting the bookstore again! Here are a few more titles that make us want to read on, and some¬†thoughts about why they work:

Give a common word a new twist:

Adulting: How to become a grown in 468 easy(isn) steps

Sciencia: Mathematics, physics, chemistry, biology, and astronomy for all

Singular, intriguing word of wisdom:

Never let a serious crisis go to waste: How neoliberalism survived the financial meltdown

Nice girls don’t get the corner office: 101 unconscious mistakes women make that sabotage their carers¬†

Spin on a fiction bestseller title:

The Talent Code: Greatness isn’t born, it’s grown. Here’s how.

Sincere and soulful:

Discovering Your Soul Signature: A 33 day path to purpose, passion, and joy

Compelling cognitive dissonance:

Falling Upwards: How we took to the air

The Wisdom of Insecurity: A message for an age of anxiety

Inverting the Pyramid: The history of soccer tactics

The Outsourced Self: What happens when we pay others to live our lives for us


The Power of No: Because one little word can bring health, abundance, and happiness

The S Word: A short history of an American tradition: Socialism

Hello, I’m Special: How individuality became the new conformity

Straight up:

How to Win Friends and Influence People: The only book you need to lead you to success

How Your Unconscious Mind Rules Your Behavior


Common threads–numbers, steps, paths, and ways to some desired state seem to play a role in many of our favorite titles. Why is this? People like a hint of real, specific guidance, perhaps. We also seem to like words like how, that imply a process we can follow, and why, which alludes to some deeper level of understanding to be gained.

What other nonfiction titles do you think work well? And which ones don’t?



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2 Responses to “Buy this book, part two.”

  1. Write On says:

    A few more from Write On Network writer Maria Cole:
    Blink: The power of thinking without thinking (by Malcolm Gladwell)

    The Knack: How street-smart entrepreneurs learn to handle whatever comes up

    All marketers are liars: The power of telling authentic stories in a low-trust world

    Growing great employees: Turning ordinary people into extraordinary performers

    The halo effect: … And eight other business delusions that deceive managers

    • Kim says:

      And a few more!

      -Failing forward: Turning mistakes into stepping stones for success

      -The attentional revolution: Unlocking the power of the focused mind

      -Mindsight: The new science of personal transformation

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