Keurig Green Mountain

When Keurig was ready to introduce their first-ever fully recyclable K-Cup® pod to consumers and partners, they asked Write On to help tell the story. We took the technical details of their R&D journey, simplified it for multiple audiences, and turned it into a story that would educate and excite site viewers about the lifecycle (and afterlife) of the pod.

Keurig Recyling Website

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Creative Team

  • Copy Director: Jen Jackson
  • Writer: Leta Baker
  • Designer: Celery Design